Communicate and Promote Through Just 160 Characters



Short message services or Bulk SMS as we call it, has become one of the fastest and inexpensive ways of expression.

Marketing giants understand the value of one on one interaction to make new and retain existing customers. Communicating with the client is given much importance in today's time and it is right too. Client satisfaction has become an integral part of business organizations.
But with the current economic situation, retaining a client is tough, no matter how content they are with your services.

Some facts and figures
According to a research, around 8.6 trillion messages are sent each year globally. More than 3 billion mobile phones are used daily just for marketing purposes. The messaging industry has completed twenty years but the true potential of it is being seen now.

Texting is most popular because of its compatibility with each and every mobile phone, whether it is a high-end smartphone or a basic version.

Communication is the key
Communication is the key for all healthy relationships and the same applies for business relations. To retain customers we need to interact with them, tell them about our services, let them know about what new we have on offer for them and other such things.

So what do we do?
Texts and calls are a big part of our everyday routine, whether personal or professional. They do have the ability to reach us at all places all the time. A simple text of 190 bytes and 160 characters has the power to reach a target audience wherever they are without assembling them at one place.

SMS is one of the most effective ways of communicating
You don't believe it?
Let me tell you how regular interaction can give a boost to your organization
Regular connection will help in brand building
Sending out the promotional offers
Providing customer service
Booking appointments, sending timely reminders
Confirmation of delivery of goods
Keeping the brand in the mind of the customer
Instant communication
Safe, secure and fast interaction
With changing times of the web, internet and smartphones the marketing strategies also need to change. Today's generation wants everything instant and it proves to be a perfect solution to instant promotion or customer service. It can be used in almost all fields of marketing, advertising, promotion, brand development and recognition.

It reaches on almost all the mobile phones
Sending a text is chargeable, so it almost always reaches the recipient no matter what mobile phone or provider they use. Even if the mobiles of the recipients are switched off, they are stored in gateways and are forwarded to them whenever their phone is powered on.

The high percentage of delivery is what makes the service the most successful form of communication marketing.

Almost all mobile phone users read it
The beep of an incoming Bulk SMS is rarely avoided by a mobile phone user. Every user opens the inbox to see it, anticipating it to be from someone known. This anticipation guarantees a look at the notification that you send.

Cost-effective way of marketing
Considering the high user reach and easy delivery there is no other medium that can compete with it. It is the most conducive way of communicating, marketing and promoting any brand.

Immediate response
Mobile users keep their phones with them at all times so any innovative or appealing marketing offer with an option to correspond back usually results in a quick response from the user.

Interactive medium
It can be either a one way or two-way thing. The business organization can have an interactive communication with its customers based on the product they intend to promote.

Less time-consuming
It takes only a few minutes to send thousands of intimation and reaches the consumer instantly without downloading or using the web.

No technology hassles
They are passed through a gateway through the internet by the organization. There are no technological hassles attached for the recipient to get them.
Reaching out to your target audience, all at the same time was never so easier or faster, that too within a specified limit of 160 characters.

Looking for best Bulk SMS solutions? Look no further than  Visit : https://www.brihaspathi.com/bulk-sms.html
Brihasapthi is one of the leading bulk message service provider offering varied bulk SMS solutions that can prove to be highly valuable and effective for your business and it's imperative growth.

Ref : https://ezinearticles.com/?Communicate-and-Promote-Through-Just-160-Characters&id=9204206

Importance of a Modern SMSC for Bulk SMS



Of late, there are several individuals who constantly crib about the lack of employment and business ideas. The online market trends are moving towards greater competition, and one niche product is bulk SMS. This messaging industry is inclusive of SMS (or short message service) which enables the user to send and receive text broadcasts to and from mobile devices. So what is an SMSC and how does it come into the picture? Read on to know more!

What is an SMSC?
In layman terms, the abbreviation of SMSC is 'short message service center'. It acts as a focal hub for receiving and sending messages from one person to another. Additionally, bulk messaging services also involve applications for sending Bulk SMSs to peers and vice versa in a two-way conversation. For instance, if you happened to send a message to a friend, the typed message is processed by the SMSC and then forwarded to your friend. Similarly, banking transactions, ATM messages or any other application-based messages are processed by the SMSC.

While there are several organizations which rely on SMSCs for operating their bulk SMS businesses, it is crucial to choose a bulk messaging service provider which utilizes the modern SMSC protocol.

Some important points to remember:
· The SMS gateway is also referred to a direct to SMSC gateway
· It is a medium that allows SMS messages for sending and receiving via email, web pages and software applications
· The gateway connects to a mobile operator's SMSC via the Internet or lease-line connections.
· The message format is converted into the SMPP protocol which is format understood by the SMSC
· SMSC gateways are utilized by SMS aggregators to offer SMS services to clients
Hence, companies can deliver the services reliably, quickly and affordably by using a modern and technologically advanced gateway.

Applications of Voluminous SMS
Now that the concept of SMSC is clear, we shall move on to the applicability of the services. In a nutshell, the possibilities for using voluminous SMS in organizations are endless. There can be new ways evolved for greater possibilities, including the regular use of SMS. It is also proved that using capacious SMS gives a more professional outlook for many companies. An organization can keep in touch with their customers, clients and staff in a fully customizable format. Just a simple sender ID is all one needs for sending and receiving messages in large volume. Some popular areas of application are:
· Schools
· Private Institutions
· FMCG Companies
· Churches
· Healthcare Institutions
· Logistics Departments
Individuals may also use various SMS services to send mass messages on festive occasions, seminars, wedding invitations and more!

Impact of the SMS Industry
Implausibly, there is immense potential in the business, especially when the service provider boasts of a modern SMSC. You can find several such providers that will smoothly manage and deliver billions of messages according to the purpose for you. Their systems are designed to handle millions of messages in a second and is cost-effective, durable and secure.

There is certainly no doubt about the profitability of this sector. So before you head for a
bulk  SMS solution for your business, do ensure a proficient SMSC of your provider.


Ref : https://ezinearticles.com/?Importance-of-a-Modern-SMSC-for-Bulk-SMS&id=9222800

MsgClub dispatches SMS Short URL Software to quantify advertising effort and reinforce their image.



Indore. (M.P) September 29,2017. India's driving Bulk SMS services supplier, MsgClub today presents Short URL Bulk SMS promoting effort programming as a feature of informing arrangement which opens the universe of business openings. SMS Click following Short URL showcasing effort programming is a special administration that enables ventures to reinforce their image and measure the advertising effort both in the meantime. The new SMS Short URL programming outlined by MsgClub takes Bulk SMS to a next level as it enables organizations to send dynamic and customized short URLs continuously and produce one of a kind short URL to track every client and get battle dashboard that dissects client conduct to quantify crusade viability. In this manner knowing the status of SMS battle makes genuine utilization of every sm conveyed. The highlights of the Short URL Service will help undertakings to create more prominent brand perceivability and guarantee that the SMS sent by them appreciates more client trust and genuineness. The product allows the showcasing effort with an easy change to short URL with no manual intervention.

Tracking of SMS crusades is conceivable with the product serves to such an extraordinary degree, to the point that it tracks every client's movement like who tapped the URL, client's area and gadget utilized by client and then some. This designs your battle betterly. Additionally remarking on the declaration, Aniket goyal, CEO-Msgclub said "Prior sending SMS advertising effort was the main errand the advertisers do, they were uninformed of the crusade examination process along these lines they generally send spontaneous battles whose outcomes were covered up. Presently the advertising effort investigation gives substantially more profound experiences into client conduct by means of SMS click following reports created by our reasonably planned programming which is anything but difficult to utilize and moderate and gives a decent rate of profitability as well." Intended to empower organizations to wind up plainly more powerful with their SMS outreach activities, the Bulk SMS short URL promoting effort programming administrations have numerous more highlights to make each sm showcasing effort worth sending.

The Msgclub has finished effectively 8-years in the Bulk SMS Service segment and is a main SMS Service giving organization of India situated in the core of the nation Madhya Pradesh, Indore.

Worldwide A2P SMS API Market Is Expected to Expand at a 4.1% CAGR over the Period Between 2016 and 2024 Expected to Rise to US$245.9 Mn



Researchmoz added Most a la mode investigate on "Application-to-Person (A2P) SMS and API Market (Technology - Cloud API, Traditional API, End-Users - SMS Aggregators, Bulk SMS Providers, Marketers/Resellers, Telecom Operators; Applications - Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2016 - 2024" to its immense accumulation of research reports.

This public statement was orginally appropriated by SBWire

Albany, NY - (SBWIRE) - 10/31/2017 - The application-to-individual (A2P) SMS and API advertise report gives an inside and out examination of the worldwide A2P SMS API showcase for the period 2014– 2024, wherein 2015 is the base year and the years from 2016 to 2024 is the gauge time frame. Information for 2014 has been incorporated as verifiable data. The report covers all the pervasive patterns assuming a noteworthy part in the development of the A2P SMS and API showcase over the conjecture time frame. It additionally features different drivers, restrictions, and openings anticipated that would impact the market's development amid the estimate time frame. As, the API advertise is specifically connected with the A2P SMS, the appraisals for the A2P SMS showcase in light of the application is likewise canvassed in report.

The investigation gives a comprehensive point of view on showcase development as far as income gauges (in US$ Mn), crosswise over various geologies, which incorporate North America, Europe, Asia Pacific (APAC), Middle East and Africa (MEA), and Latin America (LATAM). The report gives cross-sectional investigation of the worldwide A2P SMS API advertise as far as market appraisals and projections for every one of the fragments crosswise over various geographic districts. Further, the report likewise covers profiling of significant players, their development techniques, their market situating, and their different late improvements, and incorporates advertise situating examination of key players working in the A2P SMS API showcase.
The report covers end-client examination of the A2P API on the premise of SMS aggregators, mass SMS supplier, advertisers/affiliates and telecom administrators. On the premise of innovation sort, the market is portioned into cloud API and conventional API. The report likewise covers the investigation of A2P SMS at application level, which incorporates application, for example, pushed content administrations, client relationship administration administrations, limited time crusades, intuitive administrations among others The report incorporates a far reaching scope of the basic monetary and mechanical factors under the key pattern examination segment.

The report additionally nation level income evaluates crosswise over different topographies including North America, Europe, Asia Pacific, Middle East and Africa (MEA), and Latin America. The nations secured under investigation incorporates the U.S., Canada., the U.K., Germany, France, Italy, Spain, and Rest of Europe, China, India, Australia, Japan, and Rest of Asia Pacific, UAE, Saudi Arabia, South Africa, Rest of MEA, Brazil and Rest of Latin America.

The report additionally features the aggressive scene of the A2P Bulks SMS API market, situating and piece of the overall industry examination of all the real players as per their geographic nearness, chronicled guide, key late advancements, and correlation of their incomes for 2014 and 2015.

Under the organization profiles segment, the report gives a review of the players working in the market, the procedures conveyed by them to increase upper hand, the yearly income produced by them in the previous a few years, and their current advancements. The key players profiled in this report incorporate Syniverse Technologies, LLC, OpenMarket, Inc., Nexmo Inc., Twilio Inc., Ogangi Corporation, CLX Communications, Beepsend AB, Tyntec Ltd. also, FortyTwo Telecom AB among others.
The worldwide Application-to-Person (A2P) SMS API showcase has been fragmented as takes after:
Worldwide A2P SMS API Market, By Technology Type
- Cloud API
- Traditional API
Worldwide A2P SMS API Market, By End-Users
- SMS Aggregators
- Marketers/Resellers
- Telecom Operators

Worldwide A2P Bulk SMS API Market, By Applications
- Pushed Content Services
- Customer Relationship Management Services
- Promotional Campaigns
- Interactive Services
- Others

Worldwide A2P Bulk SMS API Market, By Geography

- North America (NA)
- Europe (EU)
- Asia Pacific (APAC)
- Middle East and Africa (MEA)
- Latin America (LATAM)
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