CHENNAI: It isn't simply
message canny youngsters who are troubled with the 100-message a day restrict
on SMSes. Telemarketers and mass SMS specialist organizations are sulking over
the new lead as representatives have paid special mind to elective approaches
to advance their items and administrations. The Trai control restricted SMS to
100 daily for prepaid associations and 3,000 for post-paid SIMs.
"SMS is an
extremely compelling method for advancing our item. Be that as it may, after
the Telecom Regulatory Authority of India (Trai) discharged new controls, we
should consider new thoughts for exposure," says K Murthy, who bargains in
wellbeing items like sauna belts in Pondy Bazaar. Merchants like Murthy have
been outsourcing exposure to telemarketers who approach a vast database of
phone numbers. These telemarketers charge as much as Rs 1000 for sending one
lakh SMSes and Re 1 for 25 second Bulk voice calls.
To send mass SMSes,
telemarketers need to enroll themselves with Trai.
An authority at Chennai
SMS integra, a specialist organization that arrangements in both value-based
and limited time messages, said income from special messages have descended in
the course of the most recent month. "Most clients pay us ahead of time.
On the off chance that a number is enlisted with the 'Don't Call' registry, at
that point the message gets rejected and we can't charge our clients for
it," she says.
Organizations like
Suninside, which used to give these SMS and call administrations, have now
chosen to concentrate just on web facilitating administrations. "In light
of the new Trai directions, we have not been giving mass SMS administrations
since the most recent month," said an organization representative.
The same is valid for Bulk voice calls as
well. P Jayakumar, who runs a telemarketing organization, said at exhibit
clients pay around Re 1 for a 25 second telephone call, which incorporates five
seconds of ringing time. "Starting at now, we likewise offer telecalling
administrations and organizations can procure a telecaller for around Rs 15,000
every month and after that compensation charges per telephone call. This income
may likewise descend," he says.
Nonetheless, a couple of
telemarketers have discovered an exit plan. They are utilizing remote and
private numbers to send these limited time messages utilizing web based
informing administrations and outside or private phone numbers. "These SMS
cost a great deal of cash, charging as much as 10 paise per message," says
the Suninside worker. Be that as it may, numerous buyers keep on receiving spam
messages. To manage this issue, Trai has reported that it will soon ask cell
versatile specialist organizations to charge telemarketers 5 paise for each
business SMS that is sent on its system. As telemarketers take a shot at little
overall revenues, Trai trusts that expanding the cost of sending messages will
make the boycott more viable.
Starting at now, for each
non-requested message or call got by a man enrolled on the 'don't call
registry', specialist organizations can be fined Rs 50,000 for the primary
infringement, which can go up to Rs 2.5 lakh for the 6th offense. From that
point onward, they will be boycotted for a long time.
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