SMS
can be an essential part of an organization’s multi-channel marketing
strategy. Implementing effective SMS messaging between brands and mobile
device users is a great way to engage customers throughout the buying
process. Bulk SMS marketing is also great for lead generation.
Bulk SMS Marketing Tips
1. Use SMS as your benchmark for covering all bases
Any cell phone, anywhere in the world, can receive SMS messages. If you’re campaigning to a broad demographic, or across borders, sum up your key offer in 160 characters and include SMS broadcast on the media plan.
It’s cost-effective, and text messages have high open rates, meaning you’ll boost awareness even among those not able to take up your offer right now.
2. Use SMS to determine which of your customers are still engaged in your business
Customers treat SMS as deeply personal. So a simple request – “Hi Dave, get 50% off of your next meal when you show this message!” – can get terrific response rates. It’s an effective way to keep your lists of users up-to-date and honest, saving on admin costs and white male.
3. Use SMS to send offers to your customers – not only rewarding them but also reminding them of your business
SMS is an effective medium for businesses such as outlets or trade stores. It allows them to make timely offers and the response rates can be amazing. In the UK, retailer Mark & Spencer’s use Bulk SMS marketing for its dine-in-for-two meal offer and guess when they send their texts? That’s right: when busy commuters are leaving work.
4. Integrate SMS with your email campaigns and your e-commerce
Don’t make those 160 characters do all the work.
Including URLs encourages subscriptions which can eventually be made into a conversion. Furthermore, your total customer view will be improved through incorporating SMS into your email and e-commerce sale as it allows you to track the customer’s activity back to the SMS.
5. Use Direct Mail as the box, and SMS as the key
Maybe your conversion rate for DM is 4.4%, like most people. Want to boost it? Send a text message within 24 hours of delivery offering an extra incentive. It’ll get more people opening your envelope.
6. Run customer surveys that aren’t too big to swallow
A program of SMS messages staggered over a few hours can elicit better information and superior response rates.
Why? Because a concise question with a few easy multiple choice options takes far less customer effort than going through a questionnaire, and they can answer that message anywhere, anytime. ‘Just message us if you like this option!’
7. Find out who your Influencers are with SMS
Not all customers are created equal. (You knew that, right?) If you know who your advocates are, you can concentrate more resources on them… offers, insider tips. Make them feel special.
Finding Customers is something SMS does brilliantly – just three simple questions asking how they’d rate you on a 1-10 scale. The 20% or so who’d recommend you to family and friends… they’re your Influencers – those who can add further insight into your sales department. In fact, we like to call Influencers your ‘unpaid sales department’.
8. Use SMS data to reach across media
Once you’ve segmented your audience into those who are gaining interest and those who are fully engaged, your aggressors and advocates, use the data to talk to each as an individual. Not just in Bulk SMS marketing – across other media too.
A best-of-breed platform provider can help define messaging and copy that treats every customer like your only customer… boosting sales, conversions, and awareness. The customer will be enthused by the personalized touch – receiving a relevant and even wanted message.
9. Ultra-customize communication, by learning the best time to contact
07.00? 09.30? Late night everyone has their preference for when they want to talk. With SMS messages, which tend to be read within minutes, you can learn over time when a customer is most receptive to your contact – not just for their “audience demographics” as a whole, but for him or her as an individual.
10. Season every campaign with SMS
SMS can be a two-way interaction, so let your customers talk back to it. Put a Short Code on your DM buck slip inviting feedback. Encourage conversation even with cold names. Add a form-to-SMS to your website, allowing customers to opt for their cell phone numbers.Every touch of SMS strengthens the bond between you and your customer.
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Bulk SMS Marketing Tips
1. Use SMS as your benchmark for covering all bases
Any cell phone, anywhere in the world, can receive SMS messages. If you’re campaigning to a broad demographic, or across borders, sum up your key offer in 160 characters and include SMS broadcast on the media plan.
It’s cost-effective, and text messages have high open rates, meaning you’ll boost awareness even among those not able to take up your offer right now.
2. Use SMS to determine which of your customers are still engaged in your business
Customers treat SMS as deeply personal. So a simple request – “Hi Dave, get 50% off of your next meal when you show this message!” – can get terrific response rates. It’s an effective way to keep your lists of users up-to-date and honest, saving on admin costs and white male.
3. Use SMS to send offers to your customers – not only rewarding them but also reminding them of your business
SMS is an effective medium for businesses such as outlets or trade stores. It allows them to make timely offers and the response rates can be amazing. In the UK, retailer Mark & Spencer’s use Bulk SMS marketing for its dine-in-for-two meal offer and guess when they send their texts? That’s right: when busy commuters are leaving work.
4. Integrate SMS with your email campaigns and your e-commerce
Don’t make those 160 characters do all the work.
Including URLs encourages subscriptions which can eventually be made into a conversion. Furthermore, your total customer view will be improved through incorporating SMS into your email and e-commerce sale as it allows you to track the customer’s activity back to the SMS.
5. Use Direct Mail as the box, and SMS as the key
Maybe your conversion rate for DM is 4.4%, like most people. Want to boost it? Send a text message within 24 hours of delivery offering an extra incentive. It’ll get more people opening your envelope.
6. Run customer surveys that aren’t too big to swallow
A program of SMS messages staggered over a few hours can elicit better information and superior response rates.
Why? Because a concise question with a few easy multiple choice options takes far less customer effort than going through a questionnaire, and they can answer that message anywhere, anytime. ‘Just message us if you like this option!’
7. Find out who your Influencers are with SMS
Not all customers are created equal. (You knew that, right?) If you know who your advocates are, you can concentrate more resources on them… offers, insider tips. Make them feel special.
Finding Customers is something SMS does brilliantly – just three simple questions asking how they’d rate you on a 1-10 scale. The 20% or so who’d recommend you to family and friends… they’re your Influencers – those who can add further insight into your sales department. In fact, we like to call Influencers your ‘unpaid sales department’.
8. Use SMS data to reach across media
Once you’ve segmented your audience into those who are gaining interest and those who are fully engaged, your aggressors and advocates, use the data to talk to each as an individual. Not just in Bulk SMS marketing – across other media too.
A best-of-breed platform provider can help define messaging and copy that treats every customer like your only customer… boosting sales, conversions, and awareness. The customer will be enthused by the personalized touch – receiving a relevant and even wanted message.
9. Ultra-customize communication, by learning the best time to contact
07.00? 09.30? Late night everyone has their preference for when they want to talk. With SMS messages, which tend to be read within minutes, you can learn over time when a customer is most receptive to your contact – not just for their “audience demographics” as a whole, but for him or her as an individual.
10. Season every campaign with SMS
SMS can be a two-way interaction, so let your customers talk back to it. Put a Short Code on your DM buck slip inviting feedback. Encourage conversation even with cold names. Add a form-to-SMS to your website, allowing customers to opt for their cell phone numbers.Every touch of SMS strengthens the bond between you and your customer.
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