Creating a successful Bulk SMS marketing campaign can be a difficult task when you consider mobile marketing is still relatively new in the ever-shifting digital landscape. And while SMS has been around for a long, long, time, Bulk SMS marketing has never looked more appealing.
Nevertheless, just like any other marketing avenue, in order for SMS to get you the best results, it needs to be done right. It is not some magical panacea that’s going to do away with all your marketing woes all by itself. You, its implementer, have to make it work for you. SMS has the potential; you have to use it.
So with all that being said, let’s take a look at five tips to help you create a successful Bulk SMS marketing campaign.
The Value Proposition
This is number one on the list, and it is by far the most important.
If you’re thinking, ‘Well isn’t that obvious?’ you’d be right. But it needs to be said. When sending an SMS to your customers/clients, remember this: you are inviting yourself into people’s personal space. So remember to make your customers’ choice to opt-in worth their time. Do—hold a contest with a prize for the winner. Do—a giveaway. Do—offer an exclusive (and awesome!) deal. Don’t, however, make an offer that can be found in other places. Don’t—waste people’s time with unremarkable discounts. Remember, the SMS is a safe space. Don’t—abuse that privilege. Be a good guest.
2. Keep it Personal
A question: Would you open a generic letter in your mailbox bearing the riveting title, Addressed to the Home Owner? The answer is (probably… I should hope) a resounding No!
If you’re going to invite yourself into someone’s private space then, make sure that the way in which you communicate with that person is conversational and personal. You want your customers to look upon your business as they might a trusted friend, not as some faceless entity that treats them like another number. Keep your messages short and sweet. Here’s an example of what we mean: ‘Hi, Sam. Thank you for visiting. We can’t wait to see you again soon. Next time you’re in, show this MSG to receive 20% off your next purchase.’
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Nevertheless, just like any other marketing avenue, in order for SMS to get you the best results, it needs to be done right. It is not some magical panacea that’s going to do away with all your marketing woes all by itself. You, its implementer, have to make it work for you. SMS has the potential; you have to use it.
So with all that being said, let’s take a look at five tips to help you create a successful Bulk SMS marketing campaign.
The Value Proposition
This is number one on the list, and it is by far the most important.
If you’re thinking, ‘Well isn’t that obvious?’ you’d be right. But it needs to be said. When sending an SMS to your customers/clients, remember this: you are inviting yourself into people’s personal space. So remember to make your customers’ choice to opt-in worth their time. Do—hold a contest with a prize for the winner. Do—a giveaway. Do—offer an exclusive (and awesome!) deal. Don’t, however, make an offer that can be found in other places. Don’t—waste people’s time with unremarkable discounts. Remember, the SMS is a safe space. Don’t—abuse that privilege. Be a good guest.
2. Keep it Personal
A question: Would you open a generic letter in your mailbox bearing the riveting title, Addressed to the Home Owner? The answer is (probably… I should hope) a resounding No!
If you’re going to invite yourself into someone’s private space then, make sure that the way in which you communicate with that person is conversational and personal. You want your customers to look upon your business as they might a trusted friend, not as some faceless entity that treats them like another number. Keep your messages short and sweet. Here’s an example of what we mean: ‘Hi, Sam. Thank you for visiting. We can’t wait to see you again soon. Next time you’re in, show this MSG to receive 20% off your next purchase.’
#Bulk SMS Service providers Hyderabad, #Bulk SMS Gateway, #Bulk SMS India, #SMS Service Providers, #Cheap Bulk SMS, #Text Messaging, #SMS Marketing, #Bulk SMS, #Bulk SMS Services, #Bulk SMS Hyderabad, #Bulk SMS Marketing
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