Short message services
or Bulk SMS as we call
it, has become one of the fastest and inexpensive ways of expression.
Marketing giants understand
the value of one on one interaction to make new and retain existing customers.
Communicating with the client is given much importance in today's time and it
is right too. Client satisfaction has become an integral part of business
organizations.
But with the current
economic situation, retaining a client is tough, no matter how content they are
with your services.
Some facts and figures
According to a
research, around 8.6 trillion messages are sent each year globally. More than 3
billion mobile phones are used daily just for marketing purposes. The messaging
industry has completed twenty years but the true potential of it is being seen
now.
Texting is most
popular because of its compatibility with each and every mobile phone, whether
it is a high-end smartphone or a basic version.
Communication is the
key
Communication is the
key for all healthy relationships and the same applies for business relations.
To retain customers we need to interact with them, tell them about our
services, let them know about what new we have on offer for them and other such
things.
So what do we do?
Texts and calls are a
big part of our everyday routine, whether personal or professional. They do
have the ability to reach us at all places all the time. A simple text of 190
bytes and 160 characters has the power to reach a target audience wherever they
are without assembling them at one place.
SMS is one of the most
effective ways of communicating
You don't believe it?
Let me tell you how
regular interaction can give a boost to your organization
Regular connection
will help in brand building
Sending out the
promotional offers
Providing customer
service
Booking appointments,
sending timely reminders
Confirmation of
delivery of goods
Keeping the brand in
the mind of the customer
Instant communication
Safe, secure and fast
interaction
With changing times of
the web, internet and smartphones the marketing strategies also need to change.
Today's generation wants everything instant and it proves to be a perfect
solution to instant promotion or customer service. It can be used in almost all
fields of marketing, advertising, promotion, brand development and recognition.
It reaches on almost
all the mobile phones
Sending a text is
chargeable, so it almost always reaches the recipient no matter what mobile
phone or provider they use. Even if the mobiles of the recipients are switched
off, they are stored in gateways and are forwarded to them whenever their phone
is powered on.
The high percentage of
delivery is what makes the service the most successful form of communication
marketing.
Almost all mobile
phone users read it
The beep of an
incoming Bulk SMS is rarely
avoided by a mobile phone user. Every user opens the inbox to see it,
anticipating it to be from someone known. This anticipation guarantees a look
at the notification that you send.
Cost-effective way of
marketing
Considering the high
user reach and easy delivery there is no other medium that can compete with it.
It is the most conducive way of communicating, marketing and promoting any
brand.
Immediate response
Mobile users keep
their phones with them at all times so any innovative or appealing marketing
offer with an option to correspond back usually results in a quick response
from the user.
Interactive medium
It can be either a one
way or two-way thing. The business organization can have an interactive
communication with its customers based on the product they intend to promote.
Less time-consuming
It takes only a few
minutes to send thousands of intimation and reaches the consumer instantly
without downloading or using the web.
No technology hassles
They are passed
through a gateway through the internet by the organization. There are no
technological hassles attached for the recipient to get them.
Reaching out to your
target audience, all at the same time was never so easier or faster, that too
within a specified limit of 160 characters.
Brihasapthi is one of
the leading bulk message service provider offering varied bulk SMS solutions that
can prove to be highly valuable and effective for your business and it's
imperative growth.
Ref : https://ezinearticles.com/?Communicate-and-Promote-Through-Just-160-Characters&id=9204206